So it's been a short time since It's Christmas Time released. These recent days have felt very different to me. The extreme busyness of getting the album ready and preparing for the release has passed.
For the first couple of days after the release I was still on an adrenaline high. But then I think I crashed. Sales of the album so far have been amazing, but I started thinking about how many hours went into this project and how many thousands of CD's I would have to sell to even make minimum wage. I don't know that many people and I'm not that good at marketing.
As someone who has loved music since the age of 3, I should know better than to count hours. Music has been a LIFELONG pursuit. Those weekends in my youth spent practicing for 8 hours or more a day helped me get here. The sleepless spring break week in college creating a 4 song ep helped me get here. Those countless hours writing, recording, and mixing songs nobody will ever hear helped me get here. Those recent 20 hour days in the studio helped me get here.
I guess I'm saying that the process has been amazing and has taken a lifetime; way more hours than what seem worth it financially. Sure, I'd love to sell enough CD's to break even on the investment (of money, not necessarily of time.) But ultimately, it's not a financial issue. I wholly believe that I am doing exactly what I was created to do. My goal was to make the best CD I could in the time I had available. And now I need to let God do with it what He'd like. (He's WAY better at marketing than I am.)
Thank you to everyone who has purchased, or is planning on purchasing, a CD or download. I am so proud of this music - it has taken a lifetime to create!
Be blessed this Holiday Season. Shawn